You can now eat Xbox One burgers in Hong Kong

Welcome to Good Burger, home of the Good Burger! Can I take your order?

Everyone has their morning rituals. Some people need their coffee. Others jog. I peruse Japanese website Gigazine hoping to see pictures of bizarre and wonderful foods. It’s rarely videogame related, so I haven’t shared this rite until now, when I awoke to photos of an Xbox burger joint.

It seems someone at Microsoft believes in the old proverb “the way to a man’s heart is through his stomach,” as the company is running an Xbox One promotion at fast food restaurant Triple-O’s in Hong Kong. In addition to dressing up burgers in green wrappers, an entire location in the city’s Wan Chai district will be decked out in Xbox One regalia through the end of March.

Anything to get a foothold in an emerging market, I guess…

Xbox HK [Facebook via Gigazine]