Ubisoft to rebrand its first-party games ‘Ubisoft Originals’

A Far Cry joint

Ubisoft announced that, effective immediately, all first-party titles will be branded “Ubisoft Originals.”

Ubisoft confirmed the new branding in a succinct statement to Eurogamer. “Moving forward the ‘Ubisoft Original’ mention is attached to all of Ubisoft’s games created in-house by our talented developers,” said the Assassin’s Creed and Rainbow Six Siege studio.

While Ubisoft does not currently publish titles from exterior developers, the soundbyte-happy publisher is likely just looking for a trademark signifier, not dissimilar to “A Netflix Original Series”. The mind boggles that it didn’t go with “Ubisoft Iconics”.

The first game to receive the sparkly new branding is Tom Clancy’s The Division: Heartland — a new, free-to-play take on the non-political tactical shooter series. Developed by the series regulars, Red Storm Entertainment, The Division: Heartland is expected to launch on PlayStation, PC, and Xbox in 2021/2022, with a mobile port also in the works.