Through THQ’s new Partners program select publishers and developers will have access to THQ’s retail contacts and online channels. It’s THQ opening themselves to smaller pubs/devs that could use their established power and reach.
Ian Curran, Executive Vice President, THQ Global Publishing, lays it out clearly: “THQ Partners is charged with maximizing the efficiencies of our global distribution network by enhancing our product offerings with quality games from developers and publishers who don’t have the benefit of our extensive retail and online sales operations.”
There’s no named partners yet for the program. THQ does say that they are open to meeting with interested parties during next month’s E3, so we may hear about some interesting partnerships later this year.
Published: May 26, 2010 10:20 am