Ubisoft has announced a partnership with Tencent to form a subsidiary company valued at over $4 billion, and it includes several of the French publisher’s popular IP.
Called Ubisoft’s “three most popular franchises,” the subsidiary will bring together Assassin’s Creed, Rainbow Six, and Far Cry, and gathering teams working out of Ubisoft studios in Montreal, Quebec City, Sherbrooke, Saguenay, Barcelona, and Sofia. This info is all according to Ubisoft CEO Yves Guillemot’s internal memo to the company, acquired by Insider Gaming.
“Tencent will be a 25 percent shareholder of this new subsidiary, with the aim of boosting these franchises so they become undisputed global icons,” Guillemot said. “This historic agreement is above all a recognition of the extraordinary work you have been doing for years: the value of these three brands directly reflects your individual and collective talent and efforts, which have allowed us to create these beloved franchises.”
This immediately raises the question of what about Ubisoft’s workers and those who work on other games not mentioned above? Chief studios and portfolio officer Marie-Sophie de Waubert followed up in another email to attempt to alleviate those concerns.
“I also want to be clear: if you’re not currently working on these brands, it doesn’t mean your work matters any less,” de Waubert said. “This agreement will benefit all of Ubisoft, giving us the means to spark more innovation and creativity across the board. This marks the beginning of a new chapter, and you play a vital role in shaping it. In the coming weeks and months, we will work hard to build the best organization possible – for Ubisoft, for our teams, and for our players.”
In the end, though, the subsidiary creation is all about making money, to no one’s surprise when it comes to any sort of company or business in 2025. “This is what will enable us to return to a higher level of profitability,” Guillemot said.
Guillemot’s email also mentioned a global livestream sometime tomorrow, during which the news will presumably be made official.
Published: Mar 27, 2025 8:10 PM UTC