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Nintendo of America president comments on growing unionization efforts in the industry

Doug Bowser comments on a possible union at Nintendo.

2023 has seen a wave of unionization across the video game industry, with new unions popping up at companies like ZeniMax Media and Sega of America. Now Nintendo of America president Doug Bowswer has commented on the possibility of a union at his company. 

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In an interview with Inverse, Bowser was asked what role unions might play at NOA in the future. Bowser touted NOAā€™s success without a union, pointing to its high employee retention rate. ā€œOur focus has always been on creating a culture that’s inclusive, has a work-life balance, and is focused on our singular mission of bringing smiles to faces,ā€ Bowser said. 

An inclusive culture creates a great foundation for employees at any workplace, but some still see unions as key to securing better pay, benefits, and treatment from a company. Bowser acknowledged that unions arenā€™t off the table at NOA. ā€œEveryone has the right to form a union, and certainly in the future, wherever it takes us, we’ll respect that,” Bowser told Inverse.

The state of Nintendo

In April 2022 Kotaku published a report in which former contractors alleged that they were mistreated and never offered a legitimate path to full-time employment. ā€œThey want to control you like youā€™re full-time, but not treat you like a full-time worker,ā€ one contract worker said.

IGN published a similar report in May 2022. Some workers interviewed for the piece complained of ā€œa huge disparityā€ between themselves and full-time employees.Ā The company has previously faced labor complaints for allegedly cracking down on discussions of unionization.


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Gabran Gray
Contributing Writer - Gabran has been an avid gamer since he was old enough to manipulate a keyboard and mouse. He's been writing professionally and covering all things video games since 2021.