Is it the fact that they are an interactive medium … a trait that sets them apart from other forms of entertainment, simply because one tends to be more "involved" in a game than in, say, a movie or a book?

Apparently, the ESA is the sole owner of text-in-a-box designs and has threatened Kotaku to make the post disappear or they will be very very angry and shake their wrinkled fists in the air at Kotaku.