GameStop: Wii to sell out for third holiday straight

I know, I know. How is this news, right? News or not, GameStop has said that the 2008 holiday season will be just as Wii-challenged as the last couple have been. 

“I’ve never seen this type of demand before. I know they’re making more, but we’re still short like everybody else. I think we’ll have a continued shortage this Christmas,” said GameStop CEO Dan DeMatteo to GameDaily.

“I don’t see a near-term end in sight for Wii shortages, not unless they really ramp up supply. I think they’ve ramped it up 20 percent or so, but Nintendo is fairly cautious by nature. They ramped it up 20 and it’s still evaporating.”

Here’s the thing, though: If retailers already know in September that they’ll have shortages in a few months, shouldn’t Nintendo be ramping things up right about now? 

Here’s the other thing: Everyone I know that wants a Wii has one. I guess soccer moms and whatnot are still seeking one out, but I know people that have one just to have one. Will the demand really be as high for the third holiday season? What do you think?