Fenty Beauty Experience returns to Roblox for a limited time

Fenty Beauty has announced the relaunch of its Fenty Beauty Experience in Roblox for 2024. The game debuted in Roblox last year and is live once more for a limited time, offering exclusive cosmetics to players who hop in and play around.

The Fenty Beauty Experience will be live from June 24, 2024, until September 24, 2024, giving players the entire summer to see everything it offers. This year, the game features a sneak peek into the world of Rihanna’s beauty brands. The game is packed with products inspired by the superstar and even includes a brand new product that fans can get their hands on if they’re keen to take it from their avatar to their real look.

Interactive beauty games are available now in the Roblox Fenty Beauty Experience

Alongside the Roblox Fenty Beauty Experience relaunch, Fenty Beauty has released the Gloss Bomb Universal Lip Luminizer shade, “Major Flex.” This product was also hand-picked by Rhianna and features a fun Roblox-style face on the cap. I don’t personally use much makeup, but even I can see this lip luminizer looks unique because of its striking multicolored gunmetal shade.

Of course, ,the main reason you’ll want to play this Roblox experience is for the cosmetics for your avatar. There’s a weekly Fenty item drop, wearable accessories, including one inspired by Rhianna’s hair, and tradable social gear that you can swap until you’ve built up a collection of the rarest items on offer.

You can jump into the Roblox Fenty Beauty Experience right now and start earning exclusive rewards for your avatar. There’s a Fenty Parfum Maze to explore and get lost in, the Fenty Skin World and Beauty Lab locations to get engrossed in the brand through, and details on Fenty Hair to uncover while you play.

Roblox is packed with thousands of games you can dive into for dozens of hours. Many, like Type Soul, are incredibly well made with items to grind for and reputation to earn because they closely resemble MMOs. I quite like these business crossover games because they offer something different from the slew of more traditional games in the ecosystem.

My favorite so far has been the IKEA Roblox game, in which real staff employed by the corporation are working as I write this article. The Roblox Fenty Beauty Experience is just another way to engage with a brand you might have heard of or own every product from, giving you a way to engage with it that doesn’t necessarily require you to spend money.