Apple reportedly halted production of the ridiculously expensive Apple Vision Pro because of poor demand

Apple’s Vision Pro, a mixed-reality headset whose only impressive functionality was the ability to immediately set you back $3,500, was released last February, and it was met with such a lukewarm response that the company is now severely slowing down on the production side of things.

According to multiple sources caught by Mac Rumors, Apple currently has enough inventory to meet the demand for the entire expected lifespan of the product. The result of the poor performance reportedly comes down not just to the incredibly prohibitive price but also to a lack of content.

Apple is reportedly still developing the Apple Vision gen 2, though its production has seemingly also halted due to the original’s poor performance. Though things look dire for the product, Apple hasn’t fully stopped production, rather just slowed it down, looking to bring it back to full steam should the Vision Pro’s sales ever pick up. Apple is seemingly also looking into making a cheaper headset, which would be an effective way to deal with the Vision Pro’s greatest issue.

Bloomberg had previously reported that Apple was looking into incorporating Apple AI into the future versions of the device, so we’ll see how this news affects those plans.

Many of the mistakes committed by Apple in the making of the Vision Pro could’ve been averted simply by looking at the high-priced and low-selling PSVR2 headset. Instead, Apple chose to make an even more expensive and even less interesting product.

You can currently still acquire the original Apple Vision Pro for its original price.