The folks at the I’ve-never-heard-of-them Active Network are out to get EA. The online workout network is accusing Electronic Arts of copyright infringement, saying that they’ve taken the “Active” name for their EA Sports Active fitness game series.
The Active Network trademarked in 2008, and offers services under the Active brand, including exercise programs and online tracking of workouts.
If you know anything about EA Sports Active, you’ll know that the software does many of those same things…and under the same name. The Active Network wants to block EA from releasing titles with online characteristics under the Active name. That sucks because the release of EA Sports Active 2 is right around the corner, and it has online connectivity in the PS3 version.
I don’t know how this is going to turn out, but let’s face it: Active is a stupid name. Either party could come up with something better easily. How about EA Sports Non-sedentary?
Electronic Arts Sued for Copyright Infringement for the Active Name [Softpedia]
Published: Jun 8, 2010 02:40 pm