GameStop: Amazon trade-in program has ‘zero chance’ of success

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I don’t know about you, but Amazon’s trade-in program sounds pretty solid to me. I love that Netflix caters to my laziness by allowing me to mail back movies when I feel like it, and although I don’t trade in games too often, it seems like not having to get up off my couch to do it is definitely relevant to my interests. On the other hand, some people seem to think it’s the worst idea of all time, such as GameStop CEO Dan DeMatteo, who offered these words on the topic:

I give the probability of this working at zero. Electronics Boutique also tried it and failed. There’s no consumer acceptance. With consumers, there is an immediacy for currency when they want to buy a new game. It didn’t work for us (gift card system), and I can’t see it working for them.

Did Amazon just get bitch-slapped? I think they did. I do. Apparently, Dan doesn’t factor in the annoyance of going to stand in line at a GameStop while you have to smell the BO of the dude in front of you in line. People are LAZY. I’m lazy, you’re lazy, most of our friends are lazy. After all, we spend hours and hours sitting in one place holding a controller; why wouldn’t we want to not have to budge to trade in games? I think Amazon can make it clap … but only time will tell. Will you consider using their new service?

[Via GoNintendo


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